Shimpei Takahashi: Play this word game to come up with original ideas

The speaker, a toy developer, shares their journey of overcoming data-driven constraints to generate creative ideas. Initially struggling with unoriginal ideas due to data analysis, they introduce Shiritori, a word game, as a method to spark creativity. By using random words, they develop unique toy concepts, such as a toy cat or a cola gun. The speaker emphasizes the importance of free thinking and shares success stories like Mugen Pop Pop, a toy not based on data. They encourage using random word methods for various projects, highlighting the potential for innovative ideas beyond data-driven approaches.

What was the main challenge the speaker faced when proposing new toy ideas?

• Lack of funding

• Limited resources

• Data-driven constraints

• Insufficient team support

What is the primary purpose of the game Shiritori in the context of the speaker's method?

• To improve language skills

• To generate random ideas

• To test memory

• To enhance teamwork

How does the speaker suggest using a toothbrush in a creative toy idea?

• As a puzzle piece

• As a musical instrument

• As a painting tool

• As a building block

What was the outcome of combining bubble wrap with a toy, according to the speaker?

• It was too expensive to produce

• It was a failure

• It became a popular toy

• It was ignored by the market

What is the key advantage of using random word association for idea generation?

• It limits the scope of creativity

• It allows for continuous flow of ideas

• It provides a structured approach

• It ensures data accuracy

According to the speaker, what should you do even if you know your aim?

• Avoid taking risks

• Stick to traditional methods

• Focus solely on data

• Think freely like throwing darts with eyes closed

What does the speaker hope for by using the Shiritori method?

• To follow industry trends

• To generate data-driven results

• To create predictable outcomes

• To inspire unexpected creativity