CLEAN : Gambia seeks to diversify tourism sector after pandemic doldrums

The video discusses the impact of COVID-19 on Gambian tourism, highlighting a significant drop in tourist numbers and the shift towards domestic and regional markets. It emphasizes the importance of market diversification to reduce dependency on European tourists and enhance resilience. The video also touches on cultural interactions and the need for affordable packages for locals to explore Gambian attractions.

What is the current state of tourism recovery in Gambia post-COVID-19?

• Tourism has fully recovered to pre-pandemic levels.

• Tourism is at about 25% of where it should be.

• Tourism is declining further due to new restrictions.

• Tourism is at 50% of pre-pandemic levels.

What strategy has Gambia adopted to boost tourism?

• Reducing the number of tourist accommodations.

• Shifting focus to domestic and regional markets.

• Focusing solely on international tourists.

• Promoting only luxury tourism.

Why is it beneficial to stay in local accommodations in Gambia?

• They are more expensive than hotels.

• They offer a quieter and more relaxing environment.

• They are located far from tourist attractions.

• They have limited amenities.

What is the concern about having too many tourists from one region?

• It can cause environmental damage.

• It increases the cost of living for locals.

• It may lead to over-reliance on a single market.

• It can lead to cultural homogenization.

What lesson has Gambia learned regarding its tourism market?

• To focus only on the European market.

• To embrace the sub-regional market.

• To increase prices for all tourists.

• To avoid any international tourists.

What is the goal of creating local tourism packages?

• To focus only on luxury tourism.

• To limit the number of tourists.

• To increase prices for international tourists.

• To make tourism more affordable for locals.

How are partnerships helping in Gambian tourism?

• By focusing on luxury tourism only.

• By increasing the number of international flights.

• By reducing prices to make tourism accessible for locals.

• By building more hotels.