Columbia Sportswear CEO Says the Brand Can Withstand Price Hikes

The video discusses the challenges faced by a wholesale business, focusing on logistics costs, particularly ocean freight. It explores inventory issues, consumer confidence, and strategies for managing costs. The impact of travel trends and COVID-19 on international business and workforce management is also covered.

What is the primary factor contributing to increased costs in the business?

• Higher marketing expenses

• Rising utility bills

• Increased labor costs

• Ocean freight charges

What is the company's strategy for dealing with high inventories?

• Predicting price increases

• Holding until prices drop

• Reducing production

• Selling at a loss

How does the company plan to handle changes in consumer purchasing behavior?

• By expanding into new markets

• By offering more discounts

• By maintaining pricing power

• By reducing product quality

What trend is positively impacting the company's retail business?

• Return of international travelers

• Decrease in online shopping

• Increase in local tourism

• Rise in home-based activities

How is the company adapting to the challenges posed by COVID-19?

• By increasing in-person meetings

• By reducing product lines

• By closing international offices

• By utilizing technology for operations

What is the impact of a strong dollar on the company's global sales?

• It has no impact on pricing

• It makes products more expensive in foreign markets

• It increases the cost of products in the US

• It makes products cheaper in Europe

What is the company's current approach to hiring?

• Outsourcing jobs overseas

• Freezing all new hires

• Reducing workforce size

• Hiring more technical staff