How this artist fantasyland became a New Mexico moneymaker

The House of Eternal Return, an immersive art experience in Santa Fe, has become a business sensation since its opening in 2016. Created by the artist collective Meow Wolf, it attracted 400,000 visitors in its first year, generating nearly $7 million. The project has significantly impacted the local economy, creating jobs and offering competitive salaries. The CEO, a former artist, learned to leverage debt for growth, leading to plans for expansion into other cities. The business model boasts a 50-60% net profit, with reinvestment strategies for future growth.

What is the primary concept behind the House of Eternal Return?

• A virtual reality game

• A historical museum

• An immersive entertainment experience

• A traditional art gallery

How many paying customers did the House of Eternal Return need to break even in its first year?

• 100,000

• 125,000

• 400,000

• 500,000

Who helped Meow Wolf by purchasing a defunct bowling alley for their project?

• J.K. Rowling

• J.R.R. Tolkien

• Stephen King

• George RR Martin

What realization did the CEO of Meow Wolf have about debt?

• Debt is always harmful

• Debt is only for large corporations

• Debt can be a tool for building something valuable

• Debt should be avoided at all costs

What is the starting salary for a 19-year-old artist at Meow Wolf?

• $60,000

• $50,000

• $40,000

• $30,000

What is the net profit margin of Meow Wolf's business model?

• 20-30%

• 30-40%

• 50-60%

• 40-50%

What is Meow Wolf's plan for the future?

• To become a traditional art gallery

• To expand to major cities across the country

• To remain a single location in Santa Fe

• To focus solely on virtual reality