How Astrology Turned Into A Billion-Dollar Business

Astrology is experiencing a resurgence, driven by social media and apps like Costar and Sanctuary. The industry is attracting significant investment, with astrology apps generating millions in revenue. Historically, astrology has evolved from Babylonian star-gazing to modern interpretations involving personality traits. Conferences like Norwak highlight the growing community, with many new participants. Financially, astrology is thriving, with brand partnerships and increased entrepreneurship. Despite its popularity, astrology faces criticism for lacking scientific basis, though it influences many personal and financial decisions.

What is one reason for the recent popularity of astrology apps?

• They provide financial advice.

• They offer free daily horoscopes.

• They have been heavily marketed on television.

• They allow users to connect with friends.

When did Western astrology with the 12 Zodiac signs emerge?

• In the early 20th century

• In the 18th century BCE

• In the late 2nd century BCE

• In the 60s and 70s

What movement in the 60s and 70s contributed to a spike in astrology's popularity?

• The Industrial Revolution

• The New Age movement

• The Digital Revolution

• The Renaissance

What concern did astrologers have in the early 2000s?

• The rise of fake astrologers

• The competition from astronomy

• The decline in astrology app downloads

• The lack of young people in the field

How have some astrologers increased their business during the pandemic?

• By focusing on traditional methods

• By reducing their prices

• By partnering with businesses for brand deals

• By offering free readings

What percentage of Americans reportedly believe in astrology?

• 40%

• 10%

• 20%

• 30%

According to a study, why do people often turn to astrology?

• When they are stressed

• To improve their memory

• For entertainment purposes

• To learn about astronomy