Why All the Woes for Teen Retailers?

Why All the Woes for Teen Retailers?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges faced by Urban Outfitters and Anthropologie, highlighting a market slowdown due to demographic shifts and changing consumer preferences. It explores the difficulties in targeting young adults and the impact of ecommerce on traditional retail. The discussion includes strategic challenges, such as inventory management and store operations, and examines the competitive landscape with a focus on fast fashion and online retail trends.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the main issue for Urban Outfitters over the past year?

Decline in the late teen and young adult market

High production costs

Lack of online presence

Strong competition from local stores

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which age group is primarily targeted by Anthropologie?

18 to 28

25 to 35

35 to 55

50 to 65

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the best performing division at Urban Outfitters?

Apparel

Footwear

Home department

Accessories

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for Urban Outfitters before the holiday season?

Expanding internationally

Launching a new product line

Clearing inventory

Increasing store openings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Urban Outfitters to improve its performance?

Increase marketing budget

Launch a new brand

Focus on online sales

Close underperforming stores

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might private equity be hesitant to invest in Urban Outfitters?

Fashion-related risks

Strong competition

Lack of market presence

High operational costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which retailer is mentioned as successfully appealing to the teen market?

Abercrombie & Fitch

Zumiez

Forever 21

H&M