Restaurant Brands Hasn't Seen Negative Impact From Trade War, CEO Says

Restaurant Brands Hasn't Seen Negative Impact From Trade War, CEO Says

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the international expansion of iconic brands like Burger King, Popeyes, and Tim Horton's, focusing on their strategies in China amidst rising nationalism. It highlights Burger King's efforts to capture the US breakfast market and the introduction of plant-based options like the Impossible Whopper, emphasizing the potential for growth and adaptation in diverse markets.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's outlook on the long-term prospects of their brands internationally?

Uncertain due to economic instability

Pessimistic due to market saturation

Positive with confidence in growth

Neutral with no significant growth expected

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Tim Horton's adapted its menu for the Chinese market?

By focusing solely on coffee offerings

By offering only traditional Canadian items

By reducing the number of menu items

By introducing local flavors like cold shrimp sandwiches

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Burger King's sales currently comes from breakfast?

5%

14%

50%

30%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Burger King implement to enhance its breakfast offerings?

Offering breakfast only on weekends

Reducing breakfast menu prices

Launching a coffee subscription service

Introducing a new line of desserts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial reaction to the Impossible Whopper in the US?

Negative due to taste differences

Neutral with no significant feedback

Positive with surprise at the taste

Indifferent as it was not well-received

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on the future of plant-based options in their menu?

A temporary trend that will fade

A niche market with limited appeal

An unnecessary addition to the menu

A new category with long-term potential

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are the two types of customers interested in plant-based options according to the speaker?

New customers and health-conscious individuals

Vegetarians and environmental activists

Existing customers seeking variety and new guests

Young adults and fitness enthusiasts