Everyone Missed the Real Delta SkyMiles Scandal

Everyone Missed the Real Delta SkyMiles Scandal

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Delta's changes to its loyalty program, which require customers to spend more to achieve elite status, leading to dissatisfaction among loyal customers. It explores why elite status is important, highlighting the poor state of commercial air travel and the broader dissatisfaction with essential services like healthcare and education. The video argues that airlines have created their own problems and suggests that improving services for all, rather than catering to elites, would be more beneficial. Delta's revenue strategy is examined, showing the challenges of relying on loyalty programs for growth.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for Delta's change in elite status criteria?

To enhance in-flight services

To reduce the number of elite members

To increase ticket sales

To improve customer satisfaction

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do travelers value elite status according to the video?

It provides a better flying experience

It offers free flights

It includes free meals

It guarantees first-class seating

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common alternative to commercial flying for the wealthiest Americans?

Flying private

Using public transport

Driving long distances

Taking cruise ships

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the concept of elite status in airlines similar to trends in healthcare?

Both create a two-tier system

Both involve subscription fees

Both are government-funded

Both offer free services

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth of the concierge medicine market in the US?

$15 billion to $20 billion

$10 billion to $15 billion

$7 billion to $18 billion

$7 billion to $10 billion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Delta's revenue comes from ticket sales?

90%

80%

60%

70%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does the video suggest Delta should focus on to improve its business?

Increasing flight frequency

Expanding loyalty programs

Reducing ticket prices

Improving main cabin services