Lazada's Chang on SE Asia Singles' Day Retail Anticipation

The video discusses the impact of Singles Day on sales, highlighting a significant increase in sales compared to normal days. It explores changing consumer behaviors, such as increased average order value and shifts in product categories. The discussion includes sales growth projections, with a positive outlook for the year. The video also covers investment strategies and funding, emphasizing continued support from Alibaba and the role of digital advertising in e-commerce growth.

What was the impact of Singles Day on sales compared to a normal day?

• Sales were 200 times higher

• Sales were 50 times higher

• Sales were 124 times higher

• Sales were 10 times higher

How did consumer behavior change in terms of product categories during the year?

• Increase in skincare products

• Decrease in makeup and fragrances

• Increase in makeup and fragrances

• Decrease in sports apparel

What percentage of sellers experienced growth in the first half of the year?

• 50%

• 68%

• 30%

• 80%

What is the expected year-over-year increase in the e-commerce sector according to the economy report?

• 20%

• 15%

• 10%

• 25%

What is one of the key trends in digital advertising on e-commerce platforms?

• Increase in off-site search

• Increase in digital advertising

• Decrease in digital advertising

• Decrease in on-site search

How has the method of product search changed in recent years?

• More on-site search on e-commerce platforms

• More reliance on social media

• More reliance on physical stores

• More reliance on search engines

What is the role of Alibaba in Lazada's growth strategy?

• Full support

• Minimal support

• Partial support

• No involvement