Should Tesco Be Focused on Technology?

The video discusses Tesco's strategy in launching an affordable tablet to boost digital engagement and compete with Amazon. It highlights the potential for growth in the tablet market, the shift in consumer behavior towards online shopping, and the challenges of profitability in online grocery sales. The discussion also covers Tesco's focus on its core UK food business and the strategic importance of creating a digital ecosystem to enhance customer loyalty.

What percentage of adults in the UK own a tablet, indicating potential for market growth?

• 80%

• 50%

• 37%

• 75%

Why is Tesco considering a refocus on its core UK food business?

• To compete with Amazon

• To improve their share price

• To increase smartphone sales

• To enhance their digital shopping experience

How does Tesco view the impact of digital shopping on customer value?

• It decreases customer value

• It only affects a small segment of customers

• It has no impact

• It increases customer value significantly

What is a significant challenge for Tesco's online grocery sales?

• High delivery costs affecting profitability

• Low customer interest

• High competition from local stores

• Limited product range

What is Tesco's strategy to compete with Amazon?

• Expanding physical store locations

• Creating a single ecosystem with their devices and services

• Partnering with other retailers

• Lowering prices of all products

What is the main reason Tesco is investing in digital devices like the Huddle tablet?

• To create a long-term loyalty ecosystem

• To sell more hardware

• To compete with Apple

• To reduce operational costs

What is a key factor driving Tesco's fear of Amazon?

• Amazon's low prices

• Amazon's advertising strategies

• Amazon's strong online presence

• Amazon's physical store expansion