Breaking Down Facebook's Third-Quarter Performance

Breaking Down Facebook's Third-Quarter Performance

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the market's reaction to Facebook and Twitter's earnings, highlighting Facebook's success in mobile revenue growth and the market's different treatment of the two companies. It explores Twitter's challenges and opportunities, particularly in advertising, and compares the engagement levels of users on both platforms.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market's reaction to Facebook's financial results compared to Twitter's?

Both Facebook and Twitter's stocks rose.

Facebook's stock rose significantly while Twitter's fell.

Both Facebook and Twitter's stocks fell.

Facebook's stock remained flat while Twitter's fell.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's revenue comes from mobile?

33%

50%

66%

75%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's daily active users compare to its monthly active users?

Daily active users decreased while monthly active users increased.

Daily active users grew faster than monthly active users.

Monthly active users grew faster than daily active users.

Both daily and monthly active users grew at the same rate.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Twitter faces in the market?

Limited international presence

High advertising costs

Confusion about its identity

Lack of user engagement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the market perceive Twitter compared to Facebook?

As a more mature company

As a stable growth stock

As a turnaround stock

As a leading media company

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common benefit both Facebook and Twitter are experiencing?

Higher advertising revenue per user

More international users

Increased user base

Decreased operational costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is observed in mobile advertising for both companies?

Mobile advertising is declining.

Advertisers are spending more per user.

Advertisers are spending less per user.

Mobile advertising remains unchanged.

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