Ducati CEO leans into a record-breaking year

The transcript discusses Ducati's successful year in Moto GP racing, highlighting their achievements and the impact on the market. It addresses economic factors affecting motorcycle sales, particularly in the US, and the role of innovation and customization in attracting customers. Ducati's focus on technology and design is emphasized, along with their unique customization projects. The transcript concludes with Ducati's plans to enter the dirt bike market, detailing their upcoming Amex 1 bike and future racing endeavors.

What has been a significant factor in Ducati's recent success in Moto GP?

• Introduction of new models

• Reduction in manufacturing costs

• Winning 19 out of 20 races

• Expansion into new markets

How does Ducati view the potential for motorcycle sales in the US?

• Sales will surpass the 2007 peak

• Sales will remain stagnant

• Sales will be interesting but not reach the 2007 peak

• Sales will decline significantly

What is Ducati's approach to attracting younger generations?

• Focusing on traditional designs

• Offering low-cost models

• Combining technology and design

• Increasing advertising

What is the purpose of Ducati's Speciale and Unica projects?

• To allow customization and enhance brand value

• To offer mass-produced models

• To reduce production costs

• To focus solely on racing

How does Ducati ensure the uniqueness of their customized bikes?

• By using standard materials

• By offering a limited number of customizations

• By focusing on mass production

• By guaranteeing no two bikes are the same

When will Ducati's dirt bikes be available for sale?

• Mid next year

• In 2025

• In 2026

• By the end of this year

What are Ducati's future plans in off-road racing?

• To merge with another racing team

• To enter MX and Supercross championships

• To focus only on Italian championships

• To discontinue off-road racing