Third Bridge's Scott Kessler on Facebook

Third Bridge's Scott Kessler on Facebook

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the regulation of big tech, highlighting consumer satisfaction and the lack of a strong push for regulation. It addresses concerns about misinformation and polarization linked to social media platforms like Facebook, Google, and Twitter. The discussion also covers Facebook's growth challenges, particularly among teens and young adults, and the company's focus on safety, security, and the Metaverse. The importance of Instagram in Facebook's ecosystem is emphasized, along with growth expectations and financial implications.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason why there isn't a strong push for more regulation of big tech?

Consumers are generally satisfied with big tech.

Big tech companies are too powerful to regulate.

There are no existing regulations on big tech.

Regulation would harm the economy.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some of the concerns related to big tech companies like Facebook and Twitter?

They are losing users rapidly.

They are not innovative enough.

They contribute to misinformation and polarization.

They have too many advertisements.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Facebook is addressing internally?

Expanding into new markets

Increasing user engagement

Reducing advertising costs

Improving safety and security

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform is considered crucial for Facebook's strategy due to its audience reach and value to advertisers?

WhatsApp

Twitter

Instagram

Messenger

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the future focuses of Facebook that requires substantial investment?

Acquiring smaller tech companies

Building the Metaverse

Developing new social media platforms

Reducing operational costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What growth challenge is Facebook facing according to the discussion?

Competition from new social media platforms

Declining interest from older adults

Trouble with growth among teens and young adults

Lack of innovation in technology

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate for Facebook this year as mentioned in the discussion?

30%

20%

10%

40%