ITV CEO Says Brexit Uncertainty Weighing on TV Ad Market

The transcript discusses the challenges and improvements in advertising revenue, particularly in relation to Brexit and major events like the World Cup. It highlights cost-saving measures and digital transformation efforts, including the launch of Brit Box. The discussion also covers ITV's programming diversity and audience engagement, with a focus on shows like Love Island. Finally, it touches on the potential impact of Boris Johnson's leadership on business optimism and infrastructure investment.

What has been a significant factor affecting advertising revenue for broadcasters since 2016?

• Changes in consumer behavior

• Increased competition from online platforms

• Brexit and prolonged uncertainty

• The rise of social media

What is one of the main goals of the company's digital transformation?

• To expand into international markets

• To launch a new television channel

• To reduce the number of employees

• To improve cost efficiency and productivity

How long is the business plan for Brit Box expected to take to start returning value?

• 10 years

• 1-2 years

• 5 years

• 3-4 years

What is a key differentiator for Brit Box in the streaming market?

• Focus on British-originated content

• Exclusive access to live sports

• Partnership with international studios

• Lower subscription cost

Which ITV show was mentioned as having the highest viewership ever?

• Manhunt

• I'm A Celebrity

• Love Island

• The World Cup

What is one of the major sporting events mentioned that ITV covers?

• The Rugby World Cup

• The Olympics

• The NBA Finals

• The Super Bowl

What quality does the speaker believe Boris Johnson brings to his role as Prime Minister?

• Caution and restraint

• Skepticism and doubt

• Optimism and energy

• Conservatism and tradition