Adidas CEO Says 'Confident' of Getting Back to Growth in Europe

The transcript discusses strategies for growth in the European market, emphasizing the importance of having the right products, channels, and ambassadors. It highlights the role of e-commerce and digital tools in driving sales, while addressing supply constraints and their impact on growth. The company is focused on product innovation, with new launches complementing iconic products like Stan Smiths and Superstars.

What is the company's expectation for growth in Europe by the end of the year?

• Stable growth

• Return to growth

• Decline in growth

• No growth expected

Which factor is NOT mentioned as a driver for global sales?

• Right pricing

• Right ambassadors

• Right channels

• Right products

What is one of the key strategies to boost e-commerce sales?

• Hiring more ambassadors

• Reducing product range

• Increasing physical stores

• Data analytics

What challenge is the company facing on the supply side?

• Excess supply

• Demand outstripping supply

• Low demand

• High production costs

Which retro product is mentioned as a continuous growth driver?

• Triple S

• Stan Smiths

• Night Jogger

• Ultra Boost

What new product was recently launched by the company?

• Superstars

• Stan Smiths

• Night Jogger

• Ultra Boost

How much growth did the company add to its top line in the last three years?

• 3 billion

• 5 billion

• 6 billion

• 4 billion