Fortnum & Mason CEO Says Shoppers Want a 'Retail Experience'

Fortnum & Mason CEO Says Shoppers Want a 'Retail Experience'

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the impact of Brexit on UK businesses, particularly focusing on supply chain concerns and the company's robust growth despite potential challenges. It explores Fortnum & Mason's global expansion, including a new store in Hong Kong amid ongoing protests, and highlights the importance of physical retail experiences for millennials and Gen Z. The company adapts to changing shopping trends by offering unique in-store experiences. It also emphasizes growth in Asia and America, managing currency volatility, and maintaining strong supplier relationships.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's products are made in the UK, ensuring a robust supply chain?

70%

87%

50%

95%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long has the company been in business, showcasing its resilience and adaptability?

200 years

150 years

100 years

312 years

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the company confident about opening a new store in Hong Kong despite ongoing protests?

They have seen record numbers in the new development.

They believe protests will end soon.

They are not aware of the protests.

They plan to open only online stores.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for the company's decision to expand its physical presence?

To reduce online sales

To cater to millennials and Gen Z's desire for physical experiences

To compete with local retailers

To increase product prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company manage currency volatility in its international operations?

By reducing product quality

By relying on strong supplier partnerships

By frequently changing prices

By halting international sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is experiencing the highest growth in digital sales for the company?

Europe

Asia

America

Australia

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of the company's business is emphasized as crucial in the food industry?

Taste and flavor

Advertising

Price

Packaging