What strategy did United Airlines focus on to solve its 'unsolvable puzzle'?
We're Doubling Down on Customer Experience, Says United CEO

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Going micro and focusing on hubs
Expanding international routes
Reducing ticket prices
Increasing in-flight entertainment options
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does technology play a role in United Airlines' customer experience strategy?
By reducing the number of flight attendants
By offering free Wi-Fi on all flights
By developing tools like Gemini for seat management
By providing virtual reality headsets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is United Airlines' approach to providing financial guidance for 2020?
They plan to decrease their guidance
They have not provided any guidance
They are cautious and maintain their current guidance
They have increased their guidance significantly
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the CEO suggest as a way to handle political divisiveness?
Increase lobbying efforts
Engage in meaningful conversations
Focus solely on business growth
Ignore political issues
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has United Airlines responded to rising fuel costs?
By increasing ticket prices by 50%
By cutting employee salaries
By improving efficiency and pricing strategies
By reducing the number of flights
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is United Airlines' stance on travel agency commissions?
They plan to eliminate them completely
They see them as an important part of their business model
They have already reduced them by half
They are increasing them to gain more market share
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What would United Airlines like to have that its competitors, American and Delta, possess?
More international routes
Hubs in profitable markets
More in-flight entertainment options
A larger fleet of aircraft
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