A Sneak Peek at Audemars Piguet's New Luxury Wacthes

A Sneak Peek at Audemars Piguet's New Luxury Wacthes

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses the launch of a new luxury watch collection at a corporate store in Hong Kong. It highlights the exclusivity and craftsmanship of the watches, which are handmade and limited in number. The company has a strong market presence in Hong Kong and the US, and despite anti-corruption laws in China, the business remains unaffected. The watches are priced in the high range, reflecting their exclusivity and the time-intensive manufacturing process. The company maintains a traditional approach to watchmaking, ensuring high-quality craftsmanship.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the new boutique mentioned in the video?

It is the only store in Asia.

It is the largest store in the world.

It is the first corporate store in Hong Kong.

It is the first store in Switzerland.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many luxury watches does the company produce annually?

50,000

36,000

10,000

100,000

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is the most important for the company?

Hong Kong

Europe

China

United States

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long does it take to manufacture one of these luxury watches?

1 month

1 year

3 months

6 to 7 months

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes the company's watchmaking process?

Handmade craftsmanship

Outsourcing to other countries

Use of modern technology

Mass production techniques

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company's performance been in Asia for 2014?

Uncertain

Rapidly growing

Stable

Declining

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's outlook for the year 2014?

Excellent

Poor

Average

Good