U.S.-China Trade 'Ambiance' Impacts Azimut Benetti: CEO

The transcript discusses the impact of US-China trade tensions on the yachting market, highlighting the challenges and opportunities in the Asian market, particularly in China. It also examines the Russian market's dynamics and the potential growth of the middle class. The discussion shifts to strategies for promoting yachting in China, considering cultural and political factors. The potential effects of Brexit on the yachting industry are analyzed, focusing on trade barriers and currency fluctuations. Finally, Fraser Yachts' business strategy and market position are explored, emphasizing its independence and potential partnerships.

How is the Asian market currently performing in the yachting industry?

• Stagnant in South Asia

• Booming in continental China

• Declining in Hong Kong and Singapore

• Not booming in continental China

What is the main concern regarding the ambiance in the global market?

• Positive attitude towards purchasing

• Stable market conditions

• Increased production in China

• Worry causing a negative purchasing attitude

What is the current trend in the Russian market regarding yacht purchases?

• Decreasing interest due to economic downturn

• Increasing purchases from the middle class

• Growing interest in domestic waters

• Stable purchases from high-class clients

What strategy is suggested to introduce Chinese clients to yachting?

• Promoting local yacht production

• Encouraging chartering in Europe

• Offering discounts on luxury yachts

• Building more marinas in China

How might Brexit impact the Italian market according to the transcript?

• Decrease in sales to England

• Increase in exports to England

• No impact on the Italian market

• Improved trade relations with England

What is Fraser Yachts' current business strategy?

• Selling the business

• Maintaining independence with potential partnerships

• Focusing solely on the European market

• Merging with Azimut Benetti

What is the perceived advantage of the British industry post-Brexit?

• Higher import costs

• Stronger economic ties with Europe

• Cheaper currency

• Access to a larger market