Plug-In F-150 Will Expand Customer Base, Says Ford's Galhotra

Plug-In F-150 Will Expand Customer Base, Says Ford's Galhotra

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The video discusses the challenges Ford faces with the F-150 Lightning launch, focusing on chip shortages and labor issues. It highlights the strong demand for the electric truck, including new customer segments. The video also covers the importance of EV infrastructure, supported by the Biden administration, and the performance capabilities of electric vehicles. Finally, it addresses workforce expansion in collaboration with the UAW.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary supply chain challenge Ford is facing for the F-150 Lightning?

Labor shortages

Semiconductor chip shortages

Battery supply issues

Logistics delays

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are the 'conquest customers' mentioned in the context of the F-150 Lightning?

Customers from international markets

Customers new to Ford and the F-150

Customers who have previously owned an F-150

Customers interested in hybrid vehicles

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the Biden administration supporting the growth of electric vehicles?

By providing subsidies for EV manufacturers

By investing in green infrastructure and EV charging stations

By mandating EV production quotas

By reducing taxes on EVs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of electric vehicles for daily commuters?

Longer warranty periods

Instantaneous torque

Lower insurance costs

Full charge equivalent to a full tank of gas every morning

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique capability does the F-150 Lightning demonstrate in terms of torque?

It can tow more than any diesel truck

It can operate in extreme weather conditions

It can pull an entire freight train

It has the fastest acceleration in its class

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Ford's approach to addressing labor shortages for the F-150 Lightning production?

Outsourcing production overseas

Increasing automation in factories

Collaborating with the UAW to find qualified workers

Offering higher salaries to attract workers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between Ford and the UAW in the context of expanding production facilities?

They are negotiating new contracts

They are partners in finding and hiring workers

They are in conflict over labor terms

They are planning to reduce the workforce