Porter's Value Chain

Porter's Value Chain

Assessment

Interactive Video

Business

University

Hard

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The video explains Michael Porter's value chain, a model for understanding the value delivery and receipt process in businesses. It divides activities into primary and support categories, detailing how each contributes to value creation. Support activities include infrastructure, HR, technology, and procurement, while primary activities cover logistics, operations, marketing, sales, and service. The goal is to achieve a margin, or profit, ensuring business viability.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who developed the concept of the value chain?

Peter Drucker

Henry Mintzberg

Clayton Christensen

Michael Porter

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a support activity in Porter's value chain?

Marketing and Sales

Technology Development

Firm Infrastructure

Human Resources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of support activities in the value chain?

Directly delivering value to customers

Facilitating the core value delivery process

Creating the final product

Managing customer relationships

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which activity involves the receipt and storage of raw materials?

Service

Inbound Logistics

Operations

Outbound Logistics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the operations activity in the value chain?

Providing after-sales service

Creating the value proposition

Marketing the product

Delivering the product to customers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does marketing and sales contribute to the value chain?

By providing technical support

By storing raw materials

By creating the product

By making customers aware of the value offered

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of margin in Porter's value chain?

It shows the level of customer satisfaction

It indicates the profit or value received beyond the input

It measures the efficiency of logistics

It represents the total cost of production