Lamborghini CEO Focusing on Products, Not Trade Issues

The transcript discusses Lamborghini's market strategy amidst global trade challenges, focusing on the impact of Brexit and China's GDP on luxury car sales. It highlights Lamborghini's plans to launch a new SUV, targeting the US market, and addresses the potential effects of Volkswagen's Dieselgate scandal on investments. The transcript also covers Lamborghini's involvement in motorsport and future plans for the Aventador model, emphasizing the importance of innovation and maintaining exclusivity in the luxury car segment.

How does Lamborghini plan to handle potential changes in international trade?

• By focusing on product quality and emotional appeal

• By increasing prices

• By expanding into new markets

• By reducing production

What is Lamborghini's strategy for the Chinese market?

• To reduce the number of models available

• To focus solely on electric vehicles

• To launch a new super SUV

• To exit the market

Which market is expected to be the largest for Lamborghini's new SUV?

• United States

• Germany

• India

• China

What is a key feature Lamborghini aims to maintain in its vehicles?

• Standard technology

• Mass production

• Exclusivity

• Affordability

How does Lamborghini plan to address the challenges posed by the diesel gate scandal?

• By reducing workforce

• By developing innovative products

• By closing some factories

• By cutting investments

What is Lamborghini's approach to motorsport?

• To completely withdraw from racing

• To invest heavily in Formula 1

• To focus on electric racing cars

• To consolidate current racing activities

What is Lamborghini's plan for the Aventador model?

• To merge it with the Huracan

• To continue with a new version

• To replace it with a hybrid model

• To discontinue it