The Rise of Deinfluencing

The video discusses the influence of social media influencers on consumer behavior and the economy, highlighting the rise of deinfluencing as a counter-trend. It explores how deinfluencing aligns with the Federal Reserve's goals to slow consumer spending and reduce inflation. The video also examines cultural and environmental concerns related to consumption and suggests that the Fed should consider social media data to better understand consumer behavior.

What is the primary focus of deinfluencers in the context of social media?

• Supporting traditional advertising

• Encouraging mindful consumption

• Promoting more product sales

• Increasing social media engagement

How does the Federal Reserve view consumer spending in relation to the economy?

• As irrelevant to economic policies

• As a driver of inflation and recession risk

• As a stable and predictable element

• As a minor factor in economic growth

What is a shared goal between the Federal Reserve and deinfluencers?

• Enhancing social media presence

• Reducing waste and consumption

• Promoting economic growth

• Increasing consumer spending

Why is the Federal Reserve interested in understanding consumer behavior through social media?

• To increase its followers

• To create viral content

• To better shape economic policies

• To promote its own products

What challenge does the Federal Reserve face in using traditional survey data?

• Surveys are outdated

• Surveys are too expensive

• People have stopped responding

• Data is too complex to analyze