CLEAN : McDonalds to speed shift away from plastic in Europe

The video discusses the transition from plastic to paper products in the UK, focusing on innovative packaging solutions to reduce plastic waste. It highlights the development and testing of new packaging for ice cream, which eliminates the need for plastic lids. The video also emphasizes the importance of customer feedback in refining these solutions and the ongoing efforts to improve them across European markets.

What is the primary reason for the shift from plastic to paper straws in the UK?

• To enhance durability

• To improve taste

• To promote sustainability

• To reduce costs

What is the main feature of the new ice cream packaging?

• It is made of glass

• It has a plastic lid

• It uses foldable flaps as a lid

• It is larger in size

Why was there a need for innovation in the new ice cream packaging?

• To increase production speed

• To replace the plastic lid

• To reduce the weight

• To make it more colorful

What is the company's approach to dealing with imperfect solutions?

• They revert to old methods

• They launch and improve based on feedback

• They wait for perfect solutions

• They ignore customer feedback

How does the company plan to improve their packaging solutions?

• By using customer feedback

• By hiring more staff

• By increasing advertising

• By reducing costs