Baidu Search Ads Recover From Restrictions

Baidu Search Ads Recover From Restrictions

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a company's growth outlook, highlighting a projected 27-30% year-over-year growth. It emphasizes the role of the mobile newsfeed in driving revenue through increased user engagement and ad inventory. The company is reallocating resources from auto to AI initiatives, resulting in cost savings. Continued investment in video content and marketing is expected to boost the adoption of mobile newsfeed ad products.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected year-over-year growth for Baidu as mentioned in the video?

35 to 40%

27 to 30%

10 to 15%

15 to 20%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product is highlighted as a significant contributor to Baidu's revenue growth?

Baidu Cloud

Baidu Search

Mobile Newsfeed

Baidu Maps

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is observed in Baidu's mobile newsfeed product?

Declining monetization

Decreasing user engagement

Stable ad inventories

Increasing ad inventories

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which area is Baidu shifting its resources according to the video?

AI initiatives

E-commerce

Traditional advertising

Retail expansion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Baidu expected to continue investing in, as per the video?

Retail stores

Manufacturing

Video content and marketing

Real estate