The Mom Project: Changing the Way Women Work

The video discusses the challenges of social change outpacing corporate adaptation, particularly for professional women who become mothers. The Mama Project, a digital platform, helps mothers stay professionally engaged by connecting them with employers. CEO Allison Robinson explains the platform's network of over 7000 professionals and its collaboration with companies of various sizes. The discussion covers the rise of the contingent workforce, the platform's flexible business model, and Robinson's motivation to start the company during her maternity leave. The video also highlights the increasing interest in non-traditional staffing models.

What is the primary goal of the Mama Project?

• To provide childcare services for working mothers

• To help mothers stay professionally engaged by connecting them with employers

• To offer educational courses for mothers

• To create a social network for mothers

How does the Mama Project accommodate the needs of different companies?

• By offering only permanent job positions

• By being flexible with project-based or permanent work

• By charging a high retainer fee

• By providing a fixed number of employees

What does the term 'rising contingent workforce' refer to?

• A team of full-time managers

• Freelancers, independent workers, and entrepreneurs

• A network of part-time students

• A group of permanent employees

What motivated Allison Robinson to start the Mama Project?

• Her need for a higher income

• Her interest in technology startups

• Her experience of balancing a career and family

• Her desire to leave the corporate world

What trend are companies increasingly looking towards for staffing solutions?

• Hiring only from within the company

• Less traditional staffing models

• Outsourcing to international firms

• Traditional full-time employment