What's Driving Customers to Dunkin' Donuts?

What's Driving Customers to Dunkin' Donuts?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Dunkin's strong beverage sales, particularly coffee, and the success of their Grande Burrito. It highlights the testing and potential nationwide rollout of mobile ordering, emphasizing convenience and speed for consumers. The strategy against competitors like McDonald's is also covered, with a focus on digital innovation and future delivery plans.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What product did Dunkin' reintroduce that has a special connection to its sister brand?

Grande burrito

Baskin-Robbins inspired iced coffee

Macchiato

Packaged coffee

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is required to use Dunkin's on-the-go mobile ordering?

A smartphone

A credit card

A special app

A perks membership

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which city is the major test location for Dunkin's mobile ordering?

New York City

Los Angeles

Boston

Portland

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What operational change is Dunkin' implementing as part of its digital vision?

Introducing new coffee flavors

Hiring more staff

Expanding store locations

On-the-go mobile ordering

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In how many countries is Dunkin' testing delivery services?

11

15

5

20