Twitter's Live-Streaming Strategy

The transcript discusses Twitter's success in streaming an NFL game, highlighting the technological execution and ad presence. It explores the potential for monetization and growth through user engagement and advertising. The discussion includes future opportunities with sports partnerships and the need for Twitter to simplify its user experience to attract more users, comparing it to Facebook's approach.

What was the main technological achievement of Twitter's NFL game streaming?

• There was minimal buffering and it was in HD.

• It was available in multiple languages.

• It was streamed in 4K resolution.

• It had interactive features for users.

What is necessary for Twitter to consider a shift to a 'buy' recommendation?

• A partnership with Yahoo.

• A significant increase in user growth and engagement.

• A reduction in advertising costs.

• A decrease in technological investments.

How many games are included in Twitter's current NFL deal?

• 5 games

• 10 games

• 15 games

• 20 games

What is a key factor for Twitter's financial growth according to the discussion?

• Reducing the number of ads.

• Focusing solely on user engagement.

• Increasing the number of partnerships.

• Eliminating sports content.

What is suggested as a long-term project for Twitter to increase its user base?

• Partnering with more sports leagues.

• Focusing on news content.

• Simplifying the user experience.

• Introducing a premium subscription model.