Amazon CEO Takes Hard Look at Costs of TV Offerings

Amazon has shifted its video strategy from leveraging its book business to investing heavily in original content, aiming to create high-budget shows like 'The Lord of the Rings' spin-off. However, this has led to increased costs, prompting CEO Andy Jassy to review spending and strategy. The goal is to manage costs while maintaining subscriber retention through Amazon Prime, which is crucial for the company's broader business model.

What was Amazon's initial approach to entering the video industry?

• Focusing on live sports broadcasting

• Creating content based on their book experience

• Acquiring existing TV networks

• Developing a social media platform

Which high-budget show did Jeff Bezos express interest in creating?

• Breaking Bad

• Stranger Things

• Game of Thrones

• The Crown

What is one of the major shows mentioned that Amazon invested in?

• The Mandalorian

• The Boys

• The Witcher

• The Lord of the Rings spin-off

What is Andy Jassy's role in Amazon's video strategy?

• He is the director of marketing

• He is the lead actor in Amazon shows

• He is the CEO scrutinizing spending

• He is the head of content creation

What is the ultimate goal of Amazon's video strategy?

• To become a leading news broadcaster

• To create a new social media platform

• To drive subscriptions to Amazon Prime

• To win awards for their shows