The Fall of Uber's Travis Kalanick

The Fall of Uber's Travis Kalanick

Assessment

Interactive Video

Business

University

Hard

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The video discusses the fall of Travis Kalanick, former CEO of Uber, highlighting the company's image problems, internal management issues, and the internal revolt against him. Despite Uber's strong financial performance, Kalanick's questionable decisions and scandals, such as joining the Trump Advisory Council and the Susan Fowler blog post, contributed to his downfall. The video explores how these factors led to the conclusion that Kalanick was not the right CEO to lead Uber into its next phase.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main image problems Uber faced during Travis Kalanick's leadership?

Association with the Trump Advisory Council

Lack of technological innovation

High pricing strategy

Poor customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in the internal revolt against Travis Kalanick?

His emphasis on cost-cutting measures

His focus on technological advancements

His lack of experience as a seasoned CEO

His decision to expand into new markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following was a poor assumption made by Travis Kalanick?

That Uber would have a capital advantage

That Uber's customer base was loyal

That Uber's technology was superior

That Uber's pricing strategy was effective

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the scandals that hurt Uber's image?

A blog post by Susan Fowler

A failed merger with a competitor

A data breach affecting millions

A lawsuit over patent infringement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Travis Kalanick's actions impact Uber's brand favorability ratings?

They fluctuated unpredictably

They declined sharply

They improved significantly

They remained unchanged