Brand Stacking

Brand Stacking

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video tutorial discusses online marketing strategies, focusing on brand stacking, a technique where multiple pages from a single website appear on a search engine result page. This increases the likelihood of users clicking on links to the website. To achieve brand stacking, a website must have high-quality content relevant to search terms and be relevant across multiple pages. Brand stacking is also known as domain stacking, and both aim to get multiple results from the same search engine result.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of marketing efforts as mentioned in the video?

Improving customer service

Developing new products

Promoting products and brands online

Conducting market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does brand stacking aim to achieve on a search engine result page?

Reduce the website's loading time

Enhance the website's design

Display multiple pages from the same website

Increase the number of ads displayed

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does brand stacking potentially increase user engagement?

By offering discounts

By raising the odds of clicking on a link

By improving website speed

By enhancing visual appeal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is essential to achieve brand stacking according to the video?

Paid advertisements

Frequent social media posts

Relevant content across multiple pages

High-quality images

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is another term used for brand stacking?

Page stacking

Link stacking

Domain stacking

Content stacking