Boeing, 737 Max Win Big at Paris Air Show

Boeing, 737 Max Win Big at Paris Air Show

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The transcript discusses the dynamics between Boeing and Airbus at an event, highlighting Boeing's challenges with the grounded 737 Max and Airbus's initial advantage. Despite this, Boeing secured a significant letter of intent from IAG, a major airline, which was unexpected. IAG's CEO, a former pilot, vouched for the safety of the 737 Max, indicating confidence in the aircraft. The order, although not formal, represents a strategic win for Boeing, especially since IAG is traditionally an Airbus customer.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Boeing's main concern going into the event?

Competition from new airlines

The launch of a new plane

The grounding of the 737 Max

A shortage of pilots

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Boeing's CEO approach the event?

By focusing on safety and learning

By announcing new partnerships

With aggressive marketing strategies

With a focus on cost-cutting measures

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was surprising about Boeing's deal with IAG?

It involved a new type of aircraft

It was a partnership with a U.S. company

It was a last-minute negotiation

It was expected to happen much earlier

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the deal with IAG significant for Boeing?

IAG is a long-time Boeing customer

IAG is based in the U.S.

IAG is a new airline

IAG is an established airline switching from Airbus

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of agreement did Boeing and IAG reach?

A lease agreement

A letter of intent

A formal purchase order

A joint venture