Lamborghini Enters SUV Market With New 'Urus'

The transcript discusses Lamborghini's strategy to double its market volume, highlighting the significant interest in the Rose model, especially from new customers. It addresses competition from brands like Bentley and a Chinese automaker, emphasizing Lamborghini's creation of a new SUV segment. The impact of reduced tariffs in China is seen as beneficial, potentially boosting sales by 10-20%. However, US tariffs on steel and aluminum pose challenges, with potential global repercussions. Despite these challenges, Lamborghini remains focused on its current ownership under Audi, with no immediate plans for an IPO.

What is the primary goal Lamborghini aims to achieve with its new model?

• To compete directly with Tesla

• To reduce production costs

• To double its sales volumes

• To enter the electric vehicle market

How does Lamborghini view its competition with other luxury brands?

• As a direct competition

• As creating a new segment

• As a losing battle

• As an opportunity to merge

What is the expected impact of China's tariff reduction on Lamborghini?

• Boost in sales volume

• No significant impact

• Increase in production costs

• Decrease in sales

What challenge does Lamborghini face due to recent US tariffs?

• Increased competition from local brands

• Higher costs for steel and aluminum

• Loss of market share in Europe

• Decrease in workforce

What is Lamborghini's current stance on going public?

• Considering a merger instead

• Already a public company

• No plans for an IPO

• Planning an IPO soon