Twitter Shares Plunge on 2Q Earnings
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is user engagement considered more critical than volume for Twitter's monetization strategy?
Because it leads to more advertisements.
Because it results in higher quality interactions.
Because it increases the number of users.
Because it reduces operational costs.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the current trend in digital advertising according to the transcript?
Focusing on light touch scale.
Prioritizing deeper customer engagement.
Increasing the number of ads.
Reducing advertisement costs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has been the trend in Twitter's stock performance over the past six quarters?
The stock has consistently risen.
The stock has remained stable.
The stock has consistently dropped.
The stock has fluctuated unpredictably.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategic question is Twitter facing regarding its independence?
Whether to operate independently or join a larger organization.
Whether to increase user engagement.
Whether to reduce advertisement costs.
Whether to focus on live streaming.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges Twitter faces in terms of brand perception?
Too many advertisements.
Excessive user growth.
Confusion about its purpose and use.
Lack of global brand recognition.
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