Brand Extension

Brand Extension

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video tutorial discusses the role of marketers in brand management, focusing on brand extension. Brand extension involves launching new products under an existing brand name to leverage its success. However, it carries risks like brand dilution if the new product fails. The tutorial also introduces the term 'brand stretching' as a synonym for brand extension.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the primary responsibilities of a marketer?

To create new brands

To focus solely on sales

To design advertisements

To manage the brand and product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does brand extension involve?

Focusing on a single product line

Launching a new product under an existing brand

Creating a new brand name

Rebranding an old product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a company choose to use brand extension?

To change the brand's image

To avoid market competition

To reduce production costs

To leverage the success of an existing brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk of brand extension?

Higher marketing expenses

Brand dilution

Increased production costs

Loss of original brand identity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is another term for brand extension?

Brand consolidation

Brand stretching

Brand segmentation

Brand diversification

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