Adidas, Infineon Are Hit by Supply Chain Woes

The video discusses the impact of supply chain disruptions and margin pressures on major brands like Nike, Adidas, and Puma, highlighting issues such as consumer boycotts and coronavirus-related factory shutdowns. It contrasts these with Infineon's positive market position, as it benefits from the global chip shortage by investing in semiconductor production, with expectations of sustained demand.

What major issue has caused a €600 million hit to a company discussed in the video?

• A decline in product quality

• Supply chain disruptions and consumer boycotts

• Increased marketing expenses

• A new competitor entering the market

How did Nike respond to the supply chain challenges?

• By reducing its workforce

• By cutting its forecast but remaining optimistic

• By withdrawing from the Chinese market

• By increasing its production in Vietnam

What strategy did Puma adopt to handle supply chain issues?

• It increased prices

• It closed several factories

• It pivoted supply to China

• It reduced its product range

What is Infineon's outlook on the demand for semiconductors?

• It expects demand to decrease in the short term

• It sees demand lasting into the longer term

• It predicts a temporary surge in demand

• It plans to exit the semiconductor market

How is Infineon responding to the global chip shortage?

• By reducing its workforce

• By focusing on other industries

• By investing and leaning into opportunities

• By cutting production