Marketing - What is Social Listening

The video discusses the shift from traditional websites to social media as the primary source of information for consumers. It introduces the concept of social listening, which involves tracking mentions of a brand or its competitors on social media. Social listening provides real-time feedback and market insights, allowing businesses to address issues promptly and stay informed about competitors.

Why is it important for businesses to have a presence on social media?

• Because social media platforms are the first place people look for information.

• Because social media is cheaper than websites.

• Because websites are no longer accessible.

• Because social media is only for personal use.

What is the primary focus of social listening?

• Increasing the number of followers on social media.

• Tracking mentions of an organization and its competitors on social media.

• Creating new social media platforms.

• Developing new marketing strategies.

How can social listening benefit a business in terms of feedback?

• It allows businesses to ignore customer complaints.

• It ensures that only positive feedback is visible.

• It provides real-time feedback that can help address issues immediately.

• It helps businesses avoid social media altogether.

What advantage does social listening offer regarding market information?

• It provides outdated market information.

• It delays the acquisition of market information.

• It only provides information about international markets.

• It offers real-time market information that was previously slower to obtain.

How can businesses turn a negative conversation into a positive one through social listening?

• By ignoring the conversation.

• By addressing the issue directly on social media.

• By deleting negative comments.

• By increasing advertising spend.