Taxi apps may cause fares to drop as competition increases

Taxi apps may cause fares to drop as competition increases

Assessment

Interactive Video

Business, Social Studies

9th - 10th Grade

Hard

Created by

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The video discusses the intense competition among taxi apps, particularly during the Christmas period, with companies like Uber and others slashing prices to gain market share. Some apps are offering significant discounts, subsidizing fares to attract users. The video also highlights the expansion of these apps in the UK, despite protests and bans in other parts of Europe. It touches on the responses from minicab operators and the perspectives of cab drivers, who are adapting to technological changes. Additionally, the video mentions claims of dirty tactics among competitors, such as fake bookings, and debates the effectiveness of price cuts versus other strategies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is one taxi app using to attract customers during the Christmas period?

Offering free rides

Subsidizing fares

Providing loyalty points

Launching a new app feature

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have some minicab operators responded to the competition from taxi apps?

By increasing their prices

By offering free snacks

By slashing their prices

By introducing new car models

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the perspective of some cab drivers regarding the competition among taxi apps?

They are protesting against the apps

They are planning to join the competition

They are indifferent as long as their income is stable

They are worried about losing customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the boss of Halo believe is not the way to win the competition among taxi apps?

Improving customer service

Cutting prices

Expanding to new cities

Offering loyalty programs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What tactic have some multinational firms been accused of using in the taxi app market?

Providing discounts

Making fake bookings

Offering free rides

Launching new apps