Debenhams collapse: Marketing expert on what went wrong for the retail giant

Debenhams collapse: Marketing expert on what went wrong for the retail giant

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the bankruptcy of the Arcadia Group and its impact on Debenhams, leading to potential job losses for 25,000 retail workers in the UK. It highlights the shift towards online shopping, which has challenged traditional retail models. The video emphasizes the need for retailers to innovate by creating engaging, in-person experiences to attract customers and build community connections, especially in the context of COVID-19 and increasing competition from online giants like Amazon.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the Arcadia Group's bankruptcy affecting Debenhams?

Arcadia Group brands rent space in Debenhams stores.

Arcadia Group supplies products to Debenhams.

Debenhams and Arcadia Group have a joint business venture.

Debenhams owns Arcadia Group.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many jobs are at risk due to the Arcadia Group and Debenhams situation?

13,000

12,000

25,000

5,000

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Debenhams' struggle to compete in the market?

High product prices

Slow adaptation to online shopping

Lack of physical stores

Limited product range

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for physical retail stores in the current market?

High rent costs

Lack of online presence

Need for experiential retailing

Limited parking space

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for retailers to offer unique in-person experiences?

To compete with online shopping

To attract international customers

To reduce operational costs

To increase product variety

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can retailers help address the issue of loneliness during COVID-19?

By expanding online services

By offering discounts

By reducing store hours

By creating community spaces

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role can retailers play in fostering community connections?

Expanding store locations

Offering in-store events and activities

Reducing product prices

Providing online shopping platforms