10th Anniversary of Apple's iTunes Digital Music Store

The video discusses the transformation of music consumption from CDs to digital downloads, highlighting iTunes' growth over the past decade. It explores the competition iTunes faces from platforms like Amazon, Google Play, and Spotify. The impact on traditional music retailers, such as HMV, is examined, noting the decline in CD sales and the resurgence of vinyl records. The video concludes with a look at the future challenges and opportunities for iTunes as it continues to innovate to keep music fans engaged.

How has the way we purchase music changed over the years?

• People now prefer buying CDs over digital downloads.

• Digital downloads have become the primary method of purchasing music.

• Vinyl records have completely replaced digital downloads.

• Music is now mostly purchased through physical stores.

What was the number of songs available on iTunes in 2002?

• 40 billion

• 10 billion

• 26 million

• 200,000

Which of the following platforms is NOT mentioned as a competitor to iTunes?

• Pandora

• Amazon

• Google Play

• Spotify

What has happened to the number of HMV stores over the last decade?

• They have tripled.

• They have halved.

• They have remained the same.

• They have doubled.

What is one reason vinyl records are still popular according to the transcript?

• They are easier to store than digital files.

• They offer a hands-on experience with music.

• They are cheaper than digital downloads.

• They are the only format available in stores.