The video tutorial explores the concept of attitude, highlighting its temporary nature compared to personality. It discusses how attitudes influence behavior, particularly through cognitive dissonance, and are shaped by external stimuli. The tutorial breaks down attitude into three components: affect, cognition, and action tendencies. It also characterizes attitude using factors like valence, multiplexity, relation to needs, and centrality. Finally, it emphasizes that attitudes are learned through experience and exposure, making them relevant for management and organizational behavior.

What is the primary difference between attitude and personality as discussed in the video?

• Attitude is enduring, while personality is temporary.

• Personality is consistent, while attitude is temporary.

• Both attitude and personality are temporary.

• Attitude is consistent, while personality is temporary.

According to the video, what role does cognitive dissonance play in our behavior?

• It encourages inconsistencies in information processing.

• It helps maintain consistency in how we process information.

• It causes us to act inconsistently.

• It has no effect on our behavior.

Which of the following is NOT a component of attitude as described in the video?

• Affect

• Cognition

• Motivation

• Action tendencies

What does the term 'valence' refer to in the context of attitude?

• The relation of an attitude to personal needs

• The number of elements influencing an attitude

• The degree of positivity or negativity towards an object

• The importance of an object to an individual

How are attitudes generally formed according to the video?

• They are learned through experience and exposure.

• They are innate and not influenced by experience.

• They are formed randomly without any influence.

• They are genetically predetermined.