The video discusses the rising costs of education in the US, highlighting that student debt has become a significant burden. It explores how colleges have shifted spending from academic instruction to non-academic services, driven by competition and the need to attract students. Despite the high costs, college education still offers a good return on investment. The video questions whether treating students as customers is beneficial and suggests focusing on providing education and enrichment rather than maximizing revenue.

What has been a significant factor in the increased financial burden on students since 2008?

• More scholarships available

• Higher professor salaries

• Decreased institutional endowments

• Increased state funding

Which category has seen the most significant increase in spending among four-year bachelor's degree programs?

• Room and board

• Operations and groundskeeping

• Student services

• Academic instruction

How are colleges increasingly treating students, according to the video?

• As research subjects

• As future employees

• As customers

• As alumni

What is a key argument against the current trend of treating students as customers?

• It improves graduation rates

• It enhances student satisfaction

• It leads to higher tuition fees

• It increases the quality of education

What is considered more important than the monetary investment of college education?

• The prestige of the institution

• The size of the campus

• The number of degrees offered

• The enrichment and education provided