Play Us an Ad, You're the Piano Man

The transcript discusses political ads by Scott Brown and Kay Hagan, focusing on their responses to attacks on women's rights and foreign policy. Both candidates use a standard political playbook, featuring defensive ads with piano music to soften the tone. The analysis highlights the effectiveness and quality of these ads, noting their reliance on a political consultant's strategy.

What is the main similarity between the ads released by Scott Brown and Kay Hagan?

• They both focus on economic issues.

• They both use the same background music.

• They both criticize the same opponent.

• They both support the same policies.

What is a key element of the standard playbook used in political defensive ads?

• A humorous approach to counter attacks.

• A disappointed tone followed by a long defense.

• A focus on new policy proposals.

• An aggressive tone throughout the ad.

Why do political consultants include piano music in defensive ads?

• To distract from the ad's message.

• To highlight the candidate's musical talent.

• To soften the tone of the ad.

• To make the ad more memorable.

What is noted about the performance of Scott Brown and Kay Hagan in their ads?

• They both avoid discussing their policies.

• They both perform poorly on camera.

• They both struggle to convey their message.

• They both perform well on camera.

What is a common characteristic of political ads according to the final section?

• They are mostly positive.

• They are often negative.

• They rarely respond to attacks.

• They focus on bipartisan cooperation.