Apple Continues to Be a Robust Technology Business, Says Wedbush's Ives

The video discusses Apple's strategic decision to stop reporting unit sales for iPhones, iPads, and Macs, focusing instead on overall business growth, particularly in services. This move is seen as controversial among investors who value transparency. The video also highlights Apple's challenges in emerging markets, especially China, which is crucial for future growth. The discussion includes insights from Tim Cook's interview about market volatility and demand uncertainties.

Why did Apple's decision to stop reporting unit numbers surprise investors?

• Investors expected more transparency.

• Apple had never reported unit numbers before.

• Investors were not interested in unit numbers.

• Investors were focused on other companies.

What is a key focus for Apple's growth strategy according to the second section?

• Increasing the number of retail stores.

• Expanding into new product categories.

• Enhancing the services business.

• Reducing the workforce.

What challenge do investors face with Apple's new reporting strategy?

• Predicting the next iPhone model.

• Adapting to less transparency in unit sales.

• Understanding the new product lines.

• Tracking Apple's environmental impact.

Which market is considered crucial for Apple's growth in the coming year?

• India

• Europe

• China

• South America

What is the expected number of iPhones coming up for an upgrade cycle in China?

• 10 to 20 million

• 30 to 40 million

• 60 to 70 million

• 80 to 90 million