How Uber's Controversial CEO Built an Empire

How Uber's Controversial CEO Built an Empire

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the journey of Travis Kalanick, from his early ventures like Scour and Red Swoosh to founding Uber. It highlights Uber's evolution from a luxury service to a peer-to-peer ride-sharing platform, marking the rise of the gig economy. The narrative also delves into Kalanick's controversial leadership style and the challenges Uber faced, including PR missteps and internal culture issues.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the name of Travis Kalanick's first company?

StumbleUpon

Uber

Scour

Red Swoosh

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Uber initially conceived as?

A luxury black car service

A peer-to-peer ride-sharing service

A food delivery service

A social networking site

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which competitor prompted Uber to pivot its business model?

Lyft

Google

Acme

StumbleUpon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term is used to describe the economy model that Uber helped popularize?

Sharing economy

Gig economy

Traditional economy

Corporate economy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the major criticisms faced by Travis Kalanick as CEO of Uber?

Failure to expand internationally

Lack of innovation

Poor financial management

Numerous PR missteps