CLEAN : Black South African winemaker shakes up industry

The video discusses the journey of a winemaker who has been in the industry for 13 years and started her own label, Lena Wines, three years ago. Named after her grandmother, the winemaker shares her most cherished moment of enjoying wine with her grandmother. She describes the fulfillment of working with nature to create wine, likening it to the joy of seeing a long-awaited creation come to life. The video also highlights the challenges faced by emerging wine businesses, particularly for black women-owned labels, such as securing a consistent supply and the significant investment required to start a wine label and vineyard.

What is the significance of the name 'Lena' for the wine label?

• It is the name of the winemaker's daughter.

• It is a popular name in the wine industry.

• It represents a type of grape used.

• It is the name of the winemaker's grandmother.

How does the speaker describe the experience of working with wine?

• As a routine job with little excitement.

• As a fulfilling process similar to raising a child.

• As a challenging task with no rewards.

• As a simple task that anyone can do.

What is one of the main challenges for new winemakers according to the speaker?

• Hiring experienced staff for the winery.

• Finding a suitable location for a vineyard.

• Securing a constant supply of grapes.

• Marketing their wine to international markets.

Why is starting a wine label and vineyard considered a huge investment?

• Because it requires a large marketing budget.

• Because it involves high costs and long-term commitment.

• Because it needs a large workforce.

• Because it demands advanced technology.

What is the typical process for new winemakers to secure their grape supply?

• They start with a vineyard and then create a label.

• They import grapes from other countries.

• They start with a label and gradually develop their own vineyards.

• They rely solely on local suppliers.