Kweichow Moutai Overhauls Strategy

The video discusses the impact of a new chairman on corporate governance, highlighting policy changes aimed at improving production quality and sales strategies. These changes are expected to enhance brand reputation and profitability. However, there are concerns about potential challenges and uncertainties, particularly regarding the impact on shareholders and the listed company's profitability.

What is one of the key strategies the group is implementing to gain more control over its brands?

• Outsourcing production to third parties

• Increasing the number of distributors

• Reducing direct sales proportion

• Shifting production capacity to core brands

How does the overhaul benefit the group in terms of brand reputation?

• By improving production quality control

• By increasing the number of distributors

• By outsourcing production

• By reducing direct sales

What past issue did the group face due to lack of control over Essoe brands?

• Excessive direct sales

• High production costs

• Overproduction

• Corruption and bribery

What concern does the Shanghai Exchange have regarding the new sales company?

• It could reduce the number of distributors

• It might increase production costs

• It may divert profitability from the listed company

• It might enhance brand reputation

What is a potential challenge for shareholders with the new company setup?

• Enhanced direct sales proportion

• Improved brand reputation

• Potential loss of profitability for the listed company

• Increased control over production quality