The Numbers Don't Lie: Comcast Ahead of Earnings

The Numbers Don't Lie: Comcast Ahead of Earnings

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The video discusses potential industry mergers and acquisitions, focusing on the media sector in 2017. Comcast is highlighted for its strategic acquisition of NBC Universal and its performance in adding video customers despite online competition. The video system X1 is credited for customer growth. Comcast's revenue breakdown shows cable TV as the largest contributor, with market saturation affecting growth. The 2016 election temporarily boosted NBC's ratings. In 2017, Comcast aims to converge mobile and video services, considering a quad play package and potential T-Mobile acquisition.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move did Comcast make to become a vertically integrated company?

Buying Sprint

Partnering with CBS

Merging with Dish Network

Acquiring NBC Universal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segment is Comcast's largest revenue generator?

High-speed Internet

Cable TV video

Wireless services

NBC Universal's broadcast networks

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event caused a temporary increase in viewership for Comcast's networks in 2016?

The Super Bowl

The World Cup

The U.S. presidential election

The Olympics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of Comcast's strategy in 2017 regarding service bundles?

Expanding international operations

Developing a quad play package

Launching a new streaming service

Introducing a triple play package

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as a potential acquisition target for Comcast in the mobile sector?

Sprint

Dish Network

T-Mobile

Verizon