Consumers Spend $5.1B Online on Thanksgiving Day says Adobe's Copeland

The video discusses the impact of Black Friday and Cyber Monday on retail spending, highlighting a record $5.1 billion spent in a single day. It explores how the COVID-19 pandemic has shifted consumer behavior, with more people shopping online due to store closures. Retailers are adapting by offering significant discounts and lowering free shipping thresholds. The video also provides strategies for small businesses to compete with larger retailers, emphasizing the importance of mobile optimization and customer service.

What was the percentage increase in spending on Black Friday compared to the previous year?

• 30%

• 15%

• 21.5%

• 25%

How has the COVID-19 pandemic influenced consumer shopping behavior?

• No change in shopping behavior

• Accelerated online shopping trends

• Decreased online shopping

• Increased in-store shopping

What type of products saw a significant increase in sales due to a popular Netflix show?

• Lego sets

• Chess sets

• Barbie toys

• Kids scooters

What is one strategy small businesses can use to compete with larger retailers?

• Offer higher prices

• Focus on desktop shopping

• Enable mobile wallets

• Reduce customer service

What is a common expectation from consumers when shopping online during the holiday season?

• Limited product availability

• Free shipping

• Higher shipping costs

• Longer delivery times