MGM Looking to Make a Play in Omni-Channel Gaming, CEO Says

MGM Looking to Make a Play in Omni-Channel Gaming, CEO Says

Assessment

Interactive Video

Business

University

Hard

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MGM CEO Bill Hornbuckle discusses the company's focus on online acquisitions and the value of an omnichannel strategy. He highlights strategic opportunities in Europe and the integration of digital and physical experiences to enhance customer engagement. The discussion also covers the impact of COVID-19 on gaming and the push for state legislation to increase tax revenue through sports betting and iGaming.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is MGM's primary focus in terms of business strategy as discussed in the first section?

Developing a new hotel chain

Investing in renewable energy

Acquiring a major online platform

Expanding their physical casino locations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does MGM plan to enhance customer engagement through their omnichannel strategy?

By reducing casino entry fees

By linking Bet MGM with M life

By offering free hotel stays

By launching a new mobile app

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of new M life signups have been through Bet MGM?

17%

25%

38%

50%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has accelerated the legalization of gaming in various states according to the third section?

Celebrity endorsements

Technological advancements

COVID-19 pandemic

Increased tourism

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which state is mentioned as a potential massive marketplace for sports betting?

Nevada

California

Florida

Texas